Where in the World is Hess Brewing Co?

Marisa looking for Hess Brewing

We are both big fans of “Where in the World is Carmen San Diego?” and we found ourselves singing the theme song while trying to find Hess Brewing. The good news is, it was worth the search!

When we walked into the brewery, it is a true nano with a space about as big as a one car garage plus storage. But don’t let the size fool you – they are making some really interesting beers. We talked with Mike (both owners are named Mike, so it’s easy to remember!) and ordered the 5 tasters with a souvenir pint glass – which is really good looking. After tasting the first beer, which was a Kolsch, we noticed the strong nose of the beer (which means you can smell all the ingredients before you taste them) and asked Mike why this occurs.

It's in the back of the building!

Mike told us that they use a technique called dry hopping which means they add in hops during the fermentation stage which really increases the flavor. He also said they do not filter their beers, and this makes for more prominent flavors both upfront and while drinking. CJ liked the Kolsch and thought their carbonation was perfect and the taste was very robust – especially for this light of a beer. Marisa liked the Vienna Creme Ale. She was expecting a lighter beer more absent of flavor, but she tasted quite the opposite. Overall, we liked their selections and wish them the best as they grow. So, when you are in San Diego, make a point to try out Alesmith and Hess: two little breweries that are big on the craft brew scene.

Our Day of Tasting | Alesmith Brewing Co.

Brew Babes at Alesmith

San Diego Beer Week continues and we continue to not follow the schedule and do our own thing. We made our first visit to Alesmith, which like many San Diego breweries, is in an industrial area. We arrived at 1, and since they did not open until 2, went to have lunch and then came back. We liked the $1 tasting option but be careful as the alcohol content of most of the beers if 5.8% and above (of course CJ liked the 11% the most, just sayin’). We met Abby, who runs Alesmith’s social media, and who knows her craft beer. She was so helpful while we were tasting, explaining what to look for and talking about brewing techniques for Belgian Strong Ales. Somehow we got on the subject of distribution and how small breweries survive with the help of their larger counterparts. Quite a different business model than most industries and heart-warming to know the camaraderie in San Diego. Abby used some technical terms that we looked up so that you can learn with us about what to look for when you are tasting craft beer. Here is one:

Diacetyl (Die-ASS-eh-tuhl):   A chemical compound produced during fermentation recognized by a buttery or butterscotch aroma.  Perceptible diacetyl aroma is considered a fault in most beer styles and in excessive amounts in beers such as pale ale, where it is appropriate. 

Abby says one of her strengths is the ability to detect diacetyl in almost any beer.

So here is our run-down of the beers. CJ, true to form, liked the Horny Devil and the Lil Devil because of the low carbonation and minimal hops taste. Marisa liked Winter Yule Smith due to its red hue and just the right blend of flavor (toffee and caramel notes) balanced with good, mellow hoppiness. Nautical Nut Brown was by far her favorite with a distinctive “home made bread” on the nose, and a hearty coffee and biscuit in the taste. Though it was very complex, it was so smooth, she could drink it all night.

Abby recommended that we also try Hess Brewing Co. since it was around the corner, so we bid her farewell and headed out in search of Hess.

A Night at Stone Brewery

It’s San Diego Beer Week and we have been celebrating apart from the crowd. We spent an afternoon at Coronado Brewing Company and took home two pints glasses since they had a promotion of $6 per glass with $4 refills (and we WILL be going back). Next, we took friends to Stone Brewing for a special evening. Firestone Walker was there premiering their new releases – so it was difficult (OK, impossible) to get on a tour at 5, 6, 7, 8 ….. and if you are visiting the Brewery during the weekend (even without a special event in the mix), plan on spending the whole afternoon there in order to get on the tour list! You can sign up 2 hours in advance – so get there at 3 to sign up for the 5 pm tour (or just go during the week!)

So, after sitting an hour and a half waiting for our 6 pm reservation, we finally got smart and found seating at the indoor bar. We were greeted by Kayle, the no-nonsense straightforward bartender who really appreciates women who know beer. He knew of the Brew Babes from our tweets – which made us ridiculously happy.

After a glass of this year’s Vertical Epic Ale (CJ’s favorite beer right now), Kayle challenged us to figure out the next pour. After looking over the draft beer menu of 40 selections, Marisa knew immediately it was an IPA and then based on the color, decided the only logical guess was the Stone IPA. Kayle was pretty amazed but had tried to trick us even further because it was only 5/6th Stone IPA. The remaining part was Arrogant Bastard. Still, he gave us the next beer on the house for Marisa’s fabulous efforts – and so we are celebrating our first free beer as bloggers! Our plan is working!

Finally a table came open on the second floor overlooking the bar, which is the best seat in the house. During our wait, we had checked into Foursquare and read all the tips and based on that information, decided to order the pretzels as an appetizer. Do it! Well worth the $8. Dinner for the babes was a delicious lamb, cooked perfectly and our guests shared the Yakisoba, which they thought was the best one they have ever tasted. (If you like a little spice!) We ended with the brownie dessert, also a Foursquare suggestion that was spot on. Nom.

And if you go to Stone, stop by the bar and say hi to Kayle from the Brew Babes. Just don’t bring up the subject of women bartenders, unless you want to hear tales of their ineptitude. We do agree with Kayle that you aren’t a real bartender until you can change your own keg. And that there are many women bartenders who are not as educated as their customers about craft beer. So take the time to learn your products and you will make Kayle happy .. and us too.

Family Friendly Brewery Tour or Inappropriate Parenting?

We think a family visit to a brewery is a great idea. The kids can learn the business of brewing while you can sprint through the brewery tour corralling them – but all the time knowing there is a just reward at the end. We want to highlight several regional breweries that have great tours, as well as kid tolerated dining areas, to make any of these brewery visits enjoyable and legit!

But first, a short trip down memory lane. When Marisa was growing up in Grand Rapids, Michigan, she remembers her dad packing up mom and the 5 kids every Mother’s Day to visit the Big Buck Brewery. Here are her thoughts:

“Mother’s Day would start out with my Dad sounding the alarm at 6:30 am, summoning us to clean the house for our Mom while he sent her out of the house to do whatever she wanted/needed to do. I asked her once what she did while she had a few hours to herself, and she said that the first time Dad sent her on her way, she didn’t know quite what to do! Spoken like a true home maker; your life is your house and family and without it, you feel kind of lost for a minute. As the years went by though, and Mom knew what was coming, she’d schedule breakfast with her lady friends from church, a basic manicure/pedicure at the local salon, or just a nice drive through the winding, scenic back roads near the old neighborhood in the Jetta 5-Speed my Dad owned.

Once she returned, Dad would walk her through the sparkling clean house, and end the tour with all 5 of us dressed and ready to take her out for lunch. I do remember that the first time Dad took us, Big Buck was full of life and bustling with people, but as Mother’s Day celebrations came and went, the Brewery patrons dwindled. I read recently that they filed for bankruptcy and had to close down most of the locations in Michigan, including the one I remember from my childhood. The only one left is in Gaylord, Michigan. So I suppose, you could say that I’ve been a Brew Babe since I was a little girl. Good craft beer appreciation runs in my family 🙂 .”

From the look of their website, The Big Buck is still family friendly – although they do not list any brewery tour times – so not sure if that is part of their offerings. Still, if you are in Michigan, stop by and enjoy their craft beers!

But what about if you live in Seattle? Then Red Hook should be a must on your list for taking those visiting relatives with kids on a tour. Tours of the Woodindale Brewery operate daily and cost $1 per person. They run for 1 hour, and include up to five samples of beer. Guests also receive a souvenir tasting glass, a walk through the brewery, a Redhook history lesson and an explanation of how they brew their fine ales. It even states on the website that minors are welcome to attend. The Redhood Brewery Restaurant (at the same site) has indoor and outdoor seating and offers a kids menu.

In San Diego, Stone Brewing Co. has a similar set-up. They allow minors on the factory tour and they have a very “Napa-inspired” indoor and outdoor dining room filled with families and strollers. There are carp swimming around the center fountain outside that attract the kids and lots of outdoor areas for the kids to run around after they eat (supervised of course!)

Adirondack Pub & Brewery in Lake George, New York has a big “Kid Friendly” sticker on their website that tells you to “bring ’em along”. Tours are given Saturdays at noon and there is a pub on the premises that doesn’t have a kids menu, but they do offer a big burger for $8.99.

Goose Island beer in the Chicago area offers tours at their Clybourn location on Sundays which last 60-90 minutes and reservations are required. They have a “small bites” section of the menu where you can get something for the kids for $9.

Know any other kid friendly breweries in the US or abroad? Leave us a note in the comment section!

You can follow the breweries mentioned in this article on Twitter at @Redhook_Brewery, @StoneBrewingCo, @adkpub and @GooseClybourn. (Big Buck is lucky to have a website up!)

How to get women to drink craft beer

Marisa and I have been talking a lot about women, marketing and beer. First, there was the excellent article from Drink with the Wench about how women’s bodies have sold beer for ages. Then, there was an article about how breweries can market to women. So we have been talking about the social marketing aspect of craft brew: how can we convince women to change their behavior and order craft beer at the bar?

I have not done any focus groups or looked at demographics of what age groups of women currently drink craft beer, but I am going to guess it is an over 25 market. Although this article says a growing group is the over-50 year olds! And given what we know about how women behave, the campaign will need to be bigger than one brewery and focused on female lifestyle. What do I mean? Women are joiners. We like to hang out and talk with other women. We like to share tips and feel connected and valued by our community – whether it is on-line or real life. So a successful campaign will need to tap (pun intended) into those values.

I can see messages aimed at moms who have worked hard all day, put the kids to bed – and now need some “mommy time” with a good cold craft beer. I can see networks of women talking on the internet about their favorite beers and arranging meet-ups with new friends – perhaps even traveling to out of town breweries. Marisa also commented that she sees a trend with breweries arranging food and beer pairings just for women – so that should be part of the marketing strategy as well.

What are your thoughts? The big brewers have certainly tried to increase the number of female beer drinkers by going after the light beer market. But what can the craft beer market do to get women to join us?

From the web:
Beer Trends: “Women are also drinking a lot of micro brewed beer. According to a National Restaurant Association survey, about half of women are ordering microbrews when eating out. Microbrewers must be even more aware of this trend in beer than industrial brewers.